Greene Wealth Management, while maintaining an established clientele, felt that they were not reaching the younger end of the market, the point at which financial planning is most crucial. They approached Ciesa to develop an updated brand in hopes of reaching that market. In the early stages of researching the brand, it came out that there was also the possibility of changing the firm’s name. Through our collaborative process, and some additional research, Ciesa worked with the client to modernize their name and develop a new visual identity. This new identity uses meaningful colors to illustrate the financial path of their target audience.