With a background in photography, design, and video, Craig is at heart a storyteller. Whether it’s a small print project or a full-length video commercial, Craig’s passion is to make sure the idea is impactful, fresh, and easily understood. He takes pride in being adaptable to the various needs of each project and enjoys the challenge of learning something new along the way. Craig holds a BA in Creative Advertising and in Arts and Humanities from Michigan State University. He has won Addy awards in illustration and TV commercials and has worked on several campaign pitch competitions with advertising students from all over the world.